Defining your style (again) in your 40s or 50s

There’s a wonderful freedom that comes with age, isn’t there? You can shake off the shackles of insecurity and embrace your beautiful body for exactly what it is. Every bump and curve, every line and every wrinkle should be celebrated. They’re the marks of a life well lived.

But in all my years in fashion, there’s something I’ve noticed that women do. They get to their 40s and 50s and beyond, feeling liberated and free. Until they realise that their clothes don’t fit them the way they used to. Their beautiful bodies have shifted and changed. The clothes that served them well in their 20s and 30s are now uncomfortable and unflattering.

Defining your style isn’t something that you do just once in your life. Finding your style at 40 or learning what to wear in your 50s is something most women go through. In fact, this is a huge part of the reason why I started my own fashion label. I want women of all ages to feel empowered in the clothes they wear.

If you’re experiencing this style dilemma, you’re not alone. I share my tips for defining your style (again).

Why finding your personal style is important

Everyday when you get dressed in the morning, you’re sending a message to the world about who you are. It’s not an overt message but more of a subtle one. And the truth is, if you’re wearing clothes that you enjoy wearing and that fit well and feel good, you’ll be all the more happier for it.

You see, defining your style is about you. It’s about how you feel when you get dressed. It’s about putting your best foot forward because you’re empowered and comfortable.

Your personal style is a creative expression of who you are. Even better when you can build a capsule wardrobe around your style and get dressed every morning in clothes that fit and flatter.

How to define your style at any age

Defining your personal style starts by thinking about how you want to feel and look. Think about your lifestyle and activity levels. Think about where you live and how the seasons affect what you wear. Think about your body shape and how clothes drape on your body. 

Then you can start to build a picture of the clothes you need to add into your wardrobe. When it comes to this step, it’s a good idea to look at different elements of a garment. Namely, colour, fabric and texture, shape as well as size and measurements.


Some people love colour - the more the better! Others prefer more muted tones. This is essentially the base of your style. In a colourful capsule wardrobe you do need to be more careful about how different colours work together. Remember that you can always add colour with different accessories.

Fabric and texture

As we get older, the fabrics we wear become even more important. Sustainable fabrics, like linen and cotton, are much more breathable than synthetic fabrics. Plus, they’re also better for the environment.

Linen and cotton also tend to be softer on the skin so it won’t irritate or rub. Ageing isn’t always so kind to the skin so this can be such a blessing.


As your shape changes, naturally so does the shape of the clothes you wear. You might now prefer to wear dresses that skim over your tummy or pants with a higher waist line. Everyone is different so think about the shapes that flatter your body.

Size and measurements

This is more of a note about when you’re buying your clothes. Go by measurements, rather than size. The thing with size is that it varies so much from brand to brand. I always make my clothes with a generous fit. That’s not the case for all clothing manufacturers.

Embrace your style

I want the women who wear my clothes to feel amazing. I want them to get dressed in the morning and feel effortlessly stylish and like they’re ready to take on their day.

I design clothes to flatter to help you feel comfortable and confident. If this is how you want to feel, I invite you to view my slow fashion collection and build a capsule wardrobe that perfectly captures your style.